New Rules for Social SEO in 2016

In the event that you ask 10 individuals in Dover New Hampshire the question whether online networking sways SEO, you’ll get 10 disparate answers. Some will be a reverberating “YES,” and then refer you to SearchMetric’s 2013 SEO Ranking Factors report, where seven of 10 SEO elements were social anchors. Others guarantee that the information in that specific report just indicated relationship, and not causation, and that social has no immediate impact on natural rank. These people refer to Moz’s 2013 Search Engine Ranking Factors report notwithstanding proclamations by Matt Cutts on this subject. Still others will eagerly assert that SEO is affected by social signs, however not in immediate and clear ways.

“The center ground is more likely the right place to be now” says Andy Raynor Dover NH, however Matt Cutts says that Google will never consider direct social activities (i.e., Facebook Likes, retweets, and even +1s). He expressed that Google has made endeavors to fuse this data into the calculation, however it turned out to be excessively troublesome, making it impossible to sort out and evaluate, and thusly, Google does not and will not use it.

Notwithstanding, online networking and SEO do cover, and social can add to the general natural achievement of sites in a few ways. How about we examine seven particular samples.

1. Join Potential

Online networking action can expand attention to a brand or site content. This expanded recognition can prompt connections. Suppose a brand posts a video of another item highlight. That video gets shared 20 times on Twitter. One of those tweets is seen by a Twitter client that runs an online journal (or even better, a columnist for a noteworthy production). The blogger or columnist chooses to expound on the new element and connections back to the brand’s site and video in the article. That connection would not have happened if the essayist had not seen a tweet about the video.

Along these lines, while the connections in those 20 tweets did not contribute specifically to the general connection profile of the site, they did lead to connections being set on a site through the article. These connections do add to the general connection profile, therefore adding to SEO sway.

2. Personalization

Google utilizes Google+ action and surveys to customize query items when the client is marked in. In the event that you are associated with an individual by means of Google+ and that individual has surveyed a business, +1ed a page, or posted on Google+ about the theme you are scanning for, that outcome is prone to rank higher for you in view of the association.

Take the illustration underneath, I looked for “art brew bars in Denver” and the fourth result is from a man in my Google+ circles. When I flip from customized look, this outcome is not appearing.

customized google-seek

Not all searchers are marked in constantly, obviously, and not all quests happen on Google. Be that as it may, Bing is doing likewise with companions’ Facebook movement. While hard to measure or even view yourself, this personalization of query items impacts positioning.

3. Seek Query Volume

Online networking can offer you some assistance with getting your name out to a more extensive group of onlookers. At the point when that happens, you build the general familiarity with your image, which can prompt more individuals hunting down your image subsequently. At the point when Google sees that more individuals are hunting down a brand, they see that brand as more prevalent and surely understood, and hence grant it higher positioning. This is subject to the inquiry being looked for, normally, and regularly is to a greater extent a marked hunt opportunity by nature.

4. Brand Signals

Some believe that just getting specified on an online journal or webpage, without a hyperlink, can likewise add to positioning elements. Google calls this co-reference and thinks of it as a brand signal. Online networking’s capacity to build consciousness of a brand and goad discussion can bring about these co-reference notice.

5. Movement Volume and Site Engagement

Online networking can expand the volume of activity going by your site, which is a key variable in web index positioning. In many cases, the things being shared on online networking that drive the most movement are blog entries, recordings, occasion postings, or other fascinating substance (instead of connections to your landing page or primary classification pages). On the off chance that that substance is sufficiently fascinating to motivate clients to stick around for some time, perusing the whole page or watching a full video before going to different pages, as opposed to skipping immediately, you might be remunerated in the natural results. The internet searchers can gauge these measurements – skip rate, pages per visit, and time nearby – and might utilize it to advise indexed lists and positioning.

6. Creation

Google has shown that they expect to join characters into pursuit positioning later on, and are presently endeavoring to make sense of exactly how they will do it. This implies certain individuals – in view of their power, pertinence to the point, and likely crowd size – will get higher positioning for specific questions.

While Cutts states that Google is dealing with it, Eric Schmidt said a year ago that it’s as of now incident to some degree for confirmed profiles:

“Inside of list items, data attached to confirmed online profiles will be positioned higher than substance without such check, which will bring about most clients normally tapping on the top (checked) results.”

7. Profile Ranking

A brand’s online networking profiles rank high for brand terms, in many cases on the primary page and once in a while over the fold for brand questions. Investigate the outcomes for “Boondocks Airlines” underneath. The fourth and fifth natural results are for two of Frontier’s online networking profiles, and their Google+ page appears in the information chart enclose the upper right corner of the page. This does not straightforwardly send activity to their site, but rather it improves control the SERP land and guarantee they have full marked scope.

outskirts aircrafts google

Realizing that Google has various positioning elements now, it’s not just about those 10 blue connections on the principal page. For instance, the Knowledge Graph Box, news articles, answer box, top to bottom articles, recordings, and photograph merry go round are all elements that take into account natural inquiry situation. SEO procedures must consider these different angles however much as could reasonably be expected, and social channels are one of those contemplations.

SEO Isn’t Just Google

SEO and Google have been synonymous – while most SEO strategies and methodologies are internet searcher freethinker, they frequently get attached to Google positioning. It’s genuinely evident why this is the situation – Google is the most well known web index with 67.3 percent of piece of the pie as per comScore. Google likewise addresses (and censures) SEO endeavors more as often as possible than different motors. Be that as it may, SEO isn’t only for Google, and truly isn’t only for web crawlers, either. Each online networking system has some kind of pursuit usefulness. As online networking utilization has risen, so has the volume of inquiries on these systems (YouTube is the second biggest internet searcher behind Google and Twitter gets 2.1 billion questions for each day).

Consider how SEO standards can be utilized to effect positioning straightforwardly on the different online networking channels. They may not be as clear and inquired about as Google positioning variables, and may not be as simple to affect (Facebook has expressed that their News Feed has 100,000 positioning elements. That makes Google SEO a bit of cake by correlation!), however there are still a lot of chances for expanding perceivability of your image and substance inside of the online networking channels themselves.

As the web crawlers turn out to be more modern at deciphering seek purpose, conveying pertinent results, and battling natural spam, the SEO strategies of yesterday no more cut it. To comprehend what is prevalent, pertinent, and sound, the internet searchers are swinging to online networking. Thus excessively should brands. These seven methodologies are only a little look into what’s on the horizon for the joining of online networking and SEO.

Ask Yoast: how to become an outstanding SEO

Andrew Raynor

 

 

It’s time for another Ask Yoast! We’ve received the following question from Francisco Acuña (Nuevo Léon, Mexico) at ask@yoast.com:

“Can you give 1 or 2 quick tips you think are key to become an outstanding SEO?”

Watch the video to learn the tricks of the trade!

Unable to watch the answer?

We’ve made a transcript for you:

The honest answer is: I can give you one or two quick tips, but it is going to be a whole lot of work. The basics are: you basically need to become a good developer, in terms of knowing how the web works, how HTTP works, how the technical side of SEO works. Ánd you also need to become a good marketer, in terms of understanding what the message is that you want to send to your visitors and how you best bring that message in such a way that the search engines also understand it. A good SEO is a hybrid of both a developer and a marketer and that combination is hard to get right. That’s why there are so few really, really good SEO’s out there. I hope this works for you! Good luck!

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Weekly SEO recap: speed it up!

Andrew Raynor

 

 

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting.

Joost's weekly SEO Recap

AMP it up

At conferences, with demo sites, in forums, in blog posts and even in Google Search Console, Google is working hard to get people to adopt AMP. We’ve written about AMP before and I still don’t like it. It’s very much WAP all over again, it feels like going backwards. At the same time I do see the need to make the web faster for people in low bandwidth countries. We don’t feel that need as much where we are. The office I’m writing this from will soon have 3 separate 500mb (down and up) fiber connections. That’s more bandwidth than most countries in the world have per 1 million inhabitants, according to this list.

So in the next few weeks we’ll be implementing AMP here on Yoast. We’ve already seen that the go to AMP plugin for WordPress works but we need to fix some interaction issues between it and our Yoast SEO plugin.

Read more: ‘Weekly SEO recap: AMPlified spam’ »

Instant Articles for Facebook

In the same trend as AMP for Google, Facebook’s Instant Articles will soon (as in, in April) be available to all. There’s a WordPress plugin for that too, which I’m also looking at to make sure it sends the right data when Yoast SEO is installed.

Amit Singhal leaves Google

In the beginning of this month possibly the most shocking news of all came out. Amit Singhal is about to leave the company (end of next week actually). He was their head of search and very important in recent years in terms of choosing how search works and how rankings works.

Singhal’s replacement will be John Giannandrea, who is one of the most important artificial intelligence engineers in the company. If that doesn’t tell you where Google is going…

That’s it, see you next week!

joost signature

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Pinterest Analytics: a quick walk-through

Andrew Raynor

 

 

Interests

The nice thing about Pinterest is that it’s used for ’emotional’ things like home decoration, recipes and pets. This also means that your Pins say something about you directly. It also means this ‘Interests’ section might be a bit ‘foggy’. What I mean by that, is that when your audience is into for instance Art, Furniture, Home Decor or Recipes and you are selling SEO related products, you might want to think twice before jumping to conclusions. These are probably boards that score very high in every Interest section in Pinterest Analytics. It’s things like Drawings and Web Design that match our business:

Pinterest Analytics: Interests

Focus on these things when optimizing your Pinterest boards.

In the section below these topics, you’ll find pinner boards with lots of your Pins and businesses your audience engages with. That last one is actually pretty interesting, as you probably know your benchmarks and these should be in here, if you’re pinning the right things. For Yoast, our audience seems to engage with for instance Buzzfeed, YouTube and WordPress.com, so I guess we’re fine 🙂

By the way, for every page section in Pinterest Analytics, there is a Show more option that allows you to expand the number of pins/boards/businesses you see.

Activity from your account

In this section, we find subsections for Impressions, Repins, Clicks, Original Pins, All-time and Pin It button.

This section is pretty much the same as the Your Pinterest Profile, but the other way around. It deals with all the things that originate on your website and lead to Pinterest.

Pinterest Analytics: impressions from yoast.com chart

On our website, we use a lot of illustrations that are pinned to Pinterest on a frequent basis. Spikes usually indicate new posts in our case. If your website is about photos, this chart might tell you what subjects work best for growing your Pinterest audience.

Pin It button exampleObviously, Pinterest Analytics recommends you to use a Pin It button on your website. This goes for all social media websites: if you want shares, likes or whatever from your own website, make it as easy as possible.

Tables below that chart mentioned above show the Top Pin impressions from the last 30 days. For yoast.com, one Pin tops everything: Anatomy of a WordPress Theme. That one originated in this post from 2011. Pinterest is your to-go-to spot for infographics as well 🙂

Furthermore, the second table on that page tells us that this board by Kim Winters is a large source for the Pins on that image as well. It led to 36 repins already and that board only has about 150 followers. Nice to know and it might help you find content related to your top pins (other things pinned to a board by Pinners other than yourself).

In our case, the Repins page in this section looks almost the same as the impressions page. The more impressions, the more repins, so that makes perfect sense. The same goes for Clicks, although this page tells us that WordPress SEO: The definitive guide to higher rankings for WordPress sites also drove extra traffic to Pinterest. It’s definitely worth checking all pages and comparing the data on these pages.

Original Pins

I like the Original Pins section, by the way. It’s not an extensive section, but shows you the “unique Pins created directly from your website”. Be sure to click the Show more link here for more pins:

Pinterest Analytics: original pins table

Clicking one of the items above provides more information on the pin: who pinned what to what board.

Pin It button

The last page in this section is about the use of the Pin It button on your website. There is a graphical overview of the number of times a Pin It button is shown on your website and the number of clicks on that button. This graph also shows how many clicks resulted in the creation of a Pin. Right below this graph is a second one, displaying the activity on Pinterest from the Pin It button: “When people create Pins from your website, you’ll be able to track how they do on Pinterest.” The data in this second graph will tell you:

  • How many impressions were generated by Pins created from your website.
  • How many repins these Pins got.
  • And how many times those repins generated clicks to your website in return.

Note that these graphs only relate to the last 7 days, and only show data when you are using the official Pin It button.

More social stats

That rounds it up for this post on Pinterest Analytics. I hope you enjoyed reading it and are able to use Pinterest Analytics to your benefit.

Read more: ‘Facebook Insights explained’ »

If you’re interested in social stats, be sure to read my articles on these social platforms as well:

In case I missed any hidden gems in Pinterest Analytics, please let me know!

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WordPress core contributions

Andrew Raynor

 

 

All our plugins, including our Yoast SEO plugin, are open source. In the true meaning of open source, we don’t just open the source code, other people actively contribute to its betterment. We actively work on getting other people’s patches in and reserve time on every release to make sure we can handle community patches. We love doing that, but we also love contributing to other open source projects, most notably, WordPress. I thought I’d do a write up of the WordPress core contributions we’ve done over the last 9 (!!) years.

WordPress core contributions by team Yoast

Articles like this article on WPTavern about WordPress 4.4 and who worked on it (and the pie chart I nicked from it shown below) make me proud. We pride ourselves in contributing to WordPress core and enabling some people to do a lot of WordPress core work. I’ve been a core contributor to WordPress myself since version 2.3. That’s almost 9 years ago, and I have contributed to almost every major version since, missing only 4, marking 16 releases so far.

Pie chart showing the percentage of commits to WordPress done by committers, grouped by their employer

This pie chart shows the percentage of commits to WordPress 4.4, done by committers, grouped by their employer.

So, while I started before Sergey did, Sergey has since surpassed me completely. He was the deputy release lead on 4.4, and responsible for tons and tons of work on both core and Meta (the wordpress.org site and infrastructure). We will gladly pay for his time to work on WordPress core and meta for years to come.

Several other members of our team have been contributing for quite a while. Andrey (aka Rarst), who regularly writes on our Dev blog now and mostly spends his time working on Yoast SEO, has been a core contributor since 3.4. Of our Dutch team, Anton is probably most notable, having contributed to 5 releases, with Jip a close second with 3 releases. Taco does quite a bit of work in the i18n community and was noted as a contributor on two releases so far. Both Anton and Taco were at the most recent WordPress community summit. Caroline got her first patch in on WordPress 4.4 and 4.5 will have Andy‘s first patch.

We’re actively looking to hire more experienced WordPress developers, so if you like working on core and would like to work on some of the most popular plugins for WordPress as well, be sure to check out our jobs section. While most of our team is in the Netherlands, we’re willing to make an exception for seriously experienced developers. In fact, we’re looking to hire a full time WordPress core developer, who can, in part work on some projects we have in mind. Let me outline those projects below:

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094: The Wrong Reason to Go (Back) to College [Podcast]

Andrew Raynor

Recent graduates are faced with disappointment in a college experience that implicitly promised them a marketable skill and good money. Unfortunately, the ROI of a traditional degree pales in comparison to the alternative.

The Wrong Reason to Go (Back) to College

For generations, a college diploma was a ticket to a better life. You finished high school, attended a university, got a decent job, started a family, and lived the dream.

If you wanted to level up your career again, all you had to do was go back to school for your masters. This typically bumped you up a few rungs on the ladder and accelerated your career.

Today, many graduates, burdened with student loans and disillusioned by their prospects in the job market, are returning to school under the false notion this will help them circumvent the real problem. A broken system.

This week on The Portfolio Life, Andy and I talk about alternative options to higher ed and how a customized educational experience can lead to greater success on a shorter timeline.

Listen in as we discuss the proven benefits of online courses and why it’s never too late (or early) to start learning differently.

Listen to the podcast

To listen to the show, click the player below (If you are reading this via email or RSS, please click here).

Skip the student loan debt

One night, my wife and I sat down to calculate the costs of sending our toddler to college some day. The results were staggering.

Given the rate of inflation, rising tuition, and estimated market trends, it will cost roughly $180,000 to send our son to a 4-year, in-state school when he’s 18 years old. And that’s just for one kid.

It’d be cheaper to pay the tycoons on Shark Tank to let our son shadow them for six months and learn first hand from their successes and failures of running multi-million dollar businesses.

While that sounds outlandish (or awesome depending on your feelings about Mr. Wonderful) the truth is not far off. Many experts and thought leaders in every field imaginable are willing to share their knowledge through online courses.

You can learn just about anything online. Either on YouTube, via a course library, or directly from a professional who has created a deep dive experience on a given topic.

One of the things I find most interesting and valuable about online courses is the practical application. In stark contrast to most college classes, in an online course you learn a principle and immediately can turn around and apply it.

Wherever you are, there’s an opportunity for you to find the skills you need to do the kind of work you want to do. Usually for far less money than the cost of a college degree.

Show highlights

In this episode, we discuss:

  • How online courses differ from online colleges
  • Why college is still a formative experience
  • The value of focused learning versus general education
  • Debunking the stigma of “making a buck” products
  • How an 18-year-old Tribe Writer skipped college and built business
  • Keeping the promise you made to yourself as a kid
  • The best thing you can do if you want to be the best at what you do
  • How do you do what you love and pay the bills
  • Alternatives to consider before you spend a dime on more education

Quotes and takeaways

  • Great work is it’s own reward
  • Find ways to share your gift with the world.
  • It’s an incredible feeling when you’re doing the work you were meant to do.
  • Reject the excuse of not having enough time, money, or resources.
  • Don’t go back to school just because you don’t know what else to do.

Resources

How are you choosing to educate yourself? What’s the best way to educate future generations? Share in the comments

Andrew Raynor

What to do if the traffic on your blog is decreasing?

Andrew Raynor

 

 

If you maintain a blog, you would like the traffic to your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again!

What to do when your site's traffic is decreasing

Is it a change in your rankings?

If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. That could definitely explain a (sudden) drop in traffic.

Read more: ‘What happened to my rankings? ’ »

But what if your ranking has stayed (relatively) the same? What strategies are there to improve your site’s traffic besides the SEO stuff?

1. Use of social media

Social media are a necessity for the growth and marketing of your blog. It depends on your (desired) audience and on your content which social media are best suited for your blog.

As social media become more popular, Google and other search engines can’t ignore them any longer. This means that your site’s popularity on social media is getting more and more important for your SEO. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand, and you’ll want to know about these conversations. Social media is the new marketplace, where people share questions and reviews about products and events, and you’d better make sure those are your products and events, right? Partaking in these conversations can be great for your brand and could lead to growth.

Keep reading: ‘Social media strategy: where to begin’ »

2. Commenting on other blogs

Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt the choices of the blogs you comment on to the audience you would like to address. If you read something interesting on such a blog, something you may have written about yourself as well, you should comment. In the comment you should share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite and make sure you only comment if your own post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter.

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What to do if the traffic on your blog is decreasing?

Andrew Raynor

 

 

If you maintain a blog, you would like the traffic to your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again!

What to do when your site's traffic is decreasing

Is it a change in your rankings?

If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. That could definitely explain a (sudden) drop in traffic.

Read more: ‘What happened to my rankings? ’ »

But what if your ranking has stayed (relatively) the same? What strategies are there to improve your site’s traffic besides the SEO stuff?

1. Use of social media

Social media are a necessity for the growth and marketing of your blog. It depends on your (desired) audience and on your content which social media are best suited for your blog.

As social media become more popular, Google and other search engines can’t ignore them any longer. This means that your site’s popularity on social media is getting more and more important for your SEO. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand, and you’ll want to know about these conversations. Social media is the new marketplace, where people share questions and reviews about products and events, and you’d better make sure those are your products and events, right? Partaking in these conversations can be great for your brand and could lead to growth.

Keep reading: ‘Social media strategy: where to begin’ »

2. Commenting on other blogs

Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt the choices of the blogs you comment on to the audience you would like to address. If you read something interesting on such a blog, something you may have written about yourself as well, you should comment. In the comment you should share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite and make sure you only comment if your own post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter.

SEO New Hampshire

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4 Keys to Succeeding in a Virtual Work Environment (We’re Hiring!)

Andrew Raynor

These days, virtual work environments are becoming more commonplace. But how do you work in such an unconventional environment? It’s not as easy as you might think.

4 Keys to Succeeding in a Virtual Work Environment (We're Hiring!)

I’ve worked from home for over 10 years, the first seven of which were for somebody else and the past three have been for myself.

During that decade, I’ve learned a ton of lessons, many of which were acquired through the painful crucible of failure. Here’s what I’ve learned, and what you may want to consider if you’re searching for a virtual job (or wanting to run a virtual team):

Know yourself

I lost an employee because this person realized that working from home by yourself all day isn’t as fun and exciting as it sounds.

I’ve had to learn this lesson, as well. What do I need to thrive in my work? I need occasional interaction with people, but often I need to be left alone to work. This was why I eventually invested in an office outside of the home, to create a separation between work life and home life.

That doesn’t mean that I don’t sometimes work from home (I do), but having a dedicated space where I can leave things and/or escape to when I need to just get stuff done is really important. By no means does everyone needs an office like this, but I know I do. I also know that I need some social interaction, so I schedule a few lunches with friends every week.

Create a predictable rhythm

I first learned this working a day job for a nonprofit from home. My wife would leave every day at 8:30 in the morning and return around 5:30 every evening.

Early on in our marriage, I would sleep in, slowly get to work, and then disappoint her when it was dinner time and I still had work to do. Quickly, I learned there was nothing wrong with working a 9-to-5, especially if it meant getting share the evenings with my spouse.

Nowadays, I leave the house at the same time every day and return home around the same time. I have standing weekly meetings with friends and other groups that help me grow. Some days are dedicated to writing and other days are dedicated podcasting. I try to batch things and create blocks of time in which I always work on the same thing.

All of this creates a predictable rhythm that allows me to just show up and do the work.

When in doubt, over-communicate

If you don’t do anything else on this list, do this. I have had to fire people and almost been fired myself for violating this rule.

When working remotely, it’s so easy to misread tone in an email or text. It’s far too easy to hurt someone’s feelings or have your own feelings hurt when that was never the intention of the message.

Every relational conflict I’ve ever experienced in the workplace could have been avoided by better communication. And that’s not an exaggeration. The onus is on you to make sure the person on the other end of the line understands what you intended to say.

Clarify, clarify, clarify.

Don’t rely too heavily on technology

With all the amazing communication tools available to us (e.g. Skype, Facetime, Slack, Google Hangouts, email, etc.), working remotely has never been easier. But that’s not to say it’s not without its fair share of complications.

Technology cannot replace the connection two human beings forge with one another when working towards a common vision. In my experience, this means almost always trying to do the harder thing. When emailing is easier, pick up the phone. When calling is the most comfortable choice, get on a plane.

The point is, whenever you feel inclined to do something that avoids confrontation, do the hard thing. It’ll make your job much easier in the long run.

​Recently, I opened up applications for seven new positions we have available at Goins, Enterprises (the fun little name of my business which includes this blog, the online courses that I teach, and the events we do).

In the past, I’ve worked with contractors and freelancers, but now I’m wanting to grow a more dedicated team.

If you’d like to be a part of that team, check out this link and fill out the form at the bottom of it.​

What lessons would you add to this list? Share in the comments.

Andrew Raynor

Looking back on WordCamp Paris 2016

Andrew Raynor

 

 

The upside of being at a conference in a language you only speak a tad bit is that you get to meet and talk to all kind of people that have the same ‘problem’. WordCamp Paris had about 470 visitors, and I’m guessing 440 of them are native French. Don’t get me wrong, I like speaking French with French people, but it usually takes up to two or three days before I can keep up with the speed at which they talk. It’s like WP Rocket on acid. Luckily we ran into Bénard on the evening before the congress. This English-speaking Frenchman is always laughing out loud and that basically set the mood for our days in Paris.

Wordcamp Paris

Language barriers are real

Regardless of that we all speak WordPress, language barriers are real at this conference. I was at a sponsor booth. It had a huge bowl of snacks to lure people to their stand, and I walked up and said “So, everybody is coming to your booth for the snacks, right? How’s your WordCamp been so far?” The guy frowned and shrugged, looked at his shrugging colleague and I simply decided to walk to the next booth, with our friends Val and Joško of Sucuri. Very nice meeting the two of you!

The thing is, that we foreigners try to blend in anyway. We make it easy for the inhabitants of the country we are visiting. But we do like to talk to others that speak a language we do as well. And these conversations might be even more useful. We had a great lunch with Chris, talking about (WordPress) business. We hang out with Rarst to talk about plugin development, shitty bug reports and more. We talked about WordCamp Torino with Francesca and talked to Petya about WordCamps and WordPress in general. We caught up with a lot of people, which in the end is equally valuable to listening to all the talks.

Hanging out with other travellers

Friday evening we had a nice walk and dined in a very small, family-run restaurant called Le Cévennes. Robert and Heinz from Inpsyde joined Rarst, Taco and me and we had a really nice time talking about France, about home and WordPress in Germany.

WordCamp Paris 2016: Yoast at Arc de Triomphe

We joined the rest of WordCamp Paris at the party boat where the after party was. We had a nice conversation with Caspar who works at WP Media these days, for instance. We briefly met James from Ireland. We obviously had a beer with the always friendly Kristof from Belgium, and yes, Kasia, WordCamp Poland sounds like a blast 😉 WordCamp is about the people.

Drupal meets WordPress

On Saturday, we tried our best to understand the first talk by Claire Bizingre about accessibility, as Taco and both value the subject. You never know what a talk like that will bring, even at 9 in the morning. Claire pointed us to some automatic testing tools like Opquast Desktop and aXe DevTools. Although we sometimes had a hard time keeping up with the French words, luckily most slides told her story on their own. You don’t always need to talk to understand each other.

WordCamp Paris 2016: photo during one of the talks

Later on we met the very enthusiastic Léon Cros, who just did a talk about Drupal, and we talked about Open Source and why a Drupal guy was attending WordCamp Paris. He actually just felt like attending a WordCamp, found out they were having one at a ten minutes walk from his home in Lyon, attended and got asked to talk at WordCamp Paris. We discussed similarities in the communities and how we can learn from each other.

Right before lunch, we ended up at the Jetpack booth, talking to Cécile Rainon and the others of Jetpack. It seems our plugin is the number one requested plugin for WordPress.com. It only seems logical. WordPress.com is packed with a lot of all the other good stuff website owners need, and we’re in a high demand niche. It makes sense, as we offer an all-in-one SEO solution. Nevertheless, it was very nice to hear.

Paris, je t’aime

That pretty much rounds it up. We ended WordCamp Paris by joining a lot of the people mentioned above for a nice dinner and drinks and strolled back to the hotel for a good night sleep. We had a nice breakfast with Val en Joško in our hotel Eiffel Seine the next day and took the Thalys back to the Netherlands, where I’m wrapping up this post.

Bottom line: nous parlons WordPress. We obviously don’t speak the same language all the time, but just being here, talking to loads of people, making new friends, made WordCamp Paris 2016 very valuable to me.

Jenny and Julio and the rest of the organizers, thanks a lot for having us!

SEO New Hampshire

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